Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs
Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate
Lead paid acquisition and performance media growth across key Asia-Pacific markets while based in the United States.
Locations (2)
United States
Japan
Responsibilities
Manage paid media campaigns across global and APAC-specific performance platforms
Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period
Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages
Lead performance creative testing across paid social, search, display, app, and regional media platforms
Partner with creative teams to develop, test, and iterate performance assets
Requirements
Bachelor’s Degree in Business or related field
Nice to have: native-level fluency in at least one major APAC language