The Manager of Performance Marketing is responsible for driving customer acquisition, paid traffic growth, and profitable revenue through data-driven marketing investments.
Compensation
Salary Range: $90,000 - $130,000 annually, plus eligibility for annual incentive compensation.
Responsibilities
Own paid media strategy, budget allocation, and monthly flighting across search, shopping, paid social, video, affiliate, and emerging acquisition channels.
Develop and execute customer acquisition strategies that drive profitable growth while meeting CAC and ROAS targets.
Manage media budgets and optimize performance against customer acquisition, traffic, conversion, and revenue goals.
Lead audience development strategies, including prospecting, remarketing, lookalike audiences, and customer segmentation initiatives.
Partner with Brand, Content & Creative teams to develop creative briefs, testing plans, and high-performing campaign assets.
Requirements
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
Drive revenue growth across a portfolio of Microsoft Advertising clients as a Senior Client Growth Manager.
Responsibilities
Grow revenue by managing key accounts and driving incremental revenue through new budgets, expanded campaigns, and new Microsoft Advertising solutions.
Build account growth plans for each client, with clear targets, opportunities, and next steps.
Pitch new solutions and improvements, backed by data, that connect directly to client goals.
Develop a thorough understanding of each client's business needs, objectives, and performance targets (ROAS, CPA, CPL, and others).
Build trusted, long-term relationships with decision-makers at performance agencies and advertisers.
Lead the data and commercial analytics for the affiliate marketing program, evaluating partner performance, modeling commercial deal profitability, and safeguarding marketing ROI.
Responsibilities
Analyze the complete player acquisition funnel: Impressions, Clicks, Registrations, First Time Deposits (FTD), Qualified Deposits, Net Gaming Revenue (NGR).
Build cohort and retention analyses to track player Lifetime Value (LTV), payback velocity, and churn rates across individual partners and traffic sources.
Model and stress-test affiliate commercial deal structures (CPA payout triggers, tiered RevShare, Hybrid, Flat Fees) to safeguard positive unit economics and prevent negative-margin contracts.
Supply data-backed guidance to Affiliate Managers for tier reviews, commission adjustments, contract renewals, and partner renegotiations.
Write SQL queries to extract, clean, and analyze transactional and event-level data from central data warehouses (e.g., Snowflake, BigQuery, PostgreSQL).
A Marketing Manager is responsible for developing, executing and optimizing multi-channel marketing strategies that drive awareness, customer acquisition, and revenue growth. This role oversees campaign planning, content development, analytics, and cross-functional coordination to ensure marketing initiatives are aligned with business objectives.
Compensation
Pay for this position is anticipated to be between $87,282.00 - $139,425.00
Responsibilities
Serves as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts to business goals and priorities using creative briefs to align all team members
Owns marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition
Leads cross‑functional coordination with LOB leaders, greater MarCom team, and external partners to ensure cohesive execution
Provides direction and prioritization to Marketing Specialists and vendors, ensuring work is scoped appropriately and aligned to objectives
Maintains budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking
The Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels.
Compensation
Payscale: $106,382.00-130,000.00
Responsibilities
Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels
Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment
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Growth Marketing Manager (m/w/d) – Performance & ConversionNewRabot Energy · Berlin, Germany
Marketing Analyst - AffiliatesNewTriskel Consulting · Limassol, Cyprus
Marketing ManagerSouth State Bank · Winter Haven, US
Client Growth Lead - Microsoft AdvertisingAleph · Lima, Peru
LA Galaxy, Sr Manager, Paid MediaAEG Worldwide · Carson, US