- Lagos, Lagos, Nigeria
- 3+ years
Build and run data-driven lifecycle marketing journeys to grow customer retention and lifetime value for a Nigerian fintech company.
Compensation
Competitive compensation and benefits.
Responsibilities
- Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in app
- Build and operate journeys, segments, data requirements, QA, frequency caps, and governance
- Run rigorous experimentation program using A/B testing, multivariate testing, and control group holdouts
- Measure and report performance including cohort retention, funnel conversion, CLV signals, and campaign ROI
- Help build out SME and B2B lifecycle journeys
Requirements
- Nice to have: B2C
- Nice to have: SME
- Nice to have: B2B lifecycle marketing
- Nice to have: mobile engagement
- Nice to have: WhatsApp Business