As a Data Transformation Lead (DTL) on the Agency, Partners and Brand Solutions team, you will be at the forefront of driving digital maturity and AI transformation for some of Google's most relevant global partners. You will act as a trusted advisor to C-level executives, translating complex data and measurement needs into technical roadmaps that maximize Google Global Media Return on ROI.
Responsibilities
Position Google as a partner of choice for AI transformation, collaborating with Analytical Leads to prove the impact of AI on creative, media, and measurement outcomes.
Act as a key technical advisor to business stakeholders, translating complex concepts into clear stories to influence executive sponsors and drive value-centric partnerships.
Partner with Sales, gTech, and Product teams to identify opportunities, remove roadblocks, and modernize data infrastructure for advanced AI solutions.
Drive high adoption of foundational data solutions including GA4, Enhanced Conversions (EC), and Google Tag Gateway (GTG) for agencies and partners.
Establish and execute a long-term data strategy and roadmap, ensuring strong data quality through first-party data (1PD) activation methods such as Value-Based Bidding (VBB), Customer Match, and Store Visits.
Requirements
Bachelor's degree or equivalent practical experience
Nice to have: Experience working with agencies and partners
Nice to have: selling AdTech and MarTech solutions
Nice to have: project planning
Nice to have: architecting AI-driven data roadmaps
Lead the growth of Wise in Canada, owning new customer acquisition and contribution margin, defining the Canadian GTM strategy and collaborating with global teams.
Responsibilities
Define go-to-market strategy for Canada
Own new customer acquisition and contribution margin growth
Build and maintain deep understanding of Canadian customer and competitive landscape
Work closely with channel leads in London on campaign execution and optimization
Partner with Regional Growth and Product teams on new features and promotions
Requirements
Nice to have: experience marketing in Canada or similar markets
Nice to have: experience in FinTech or regulated industry
Nice to have: French-language business proficiency
