Senior Manager of Loyalty and Subscriptions to grow and engage loyalty and subscription programs
Locations (2)
Newton, Massachusetts, United States
Weston, Massachusetts, United States
Compensation
Competitive Pay $119,634 - $143,561 annually
Responsibilities
Act as a change agent, help set the vision and plan for the future of Loyalty and Subscriptions
Develop, implement loyalty strategy that drives brand engagement and lifetime value of loyalty members and subscribers
Define and execute a robust and comprehensive strategy, roadmap, and marketing plans to maximize customer acquisition, retention, and attachment
Evaluate and define the loyalty experience at all points of interaction with the brand whether that be in café or through digital channels
Responsible for leading project management of new pilot programs and national roll-outs of loyalty-related campaigns and benefits, managing related cross-functional project meetings, marketing plans and project timelines
Requirements
Bachelor’s degree from an accredited college/university; Course focus on marketing or business
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