Responsible for creating, managing, and optimizing PPC campaigns across multiple search engines to grow a portfolio of customer acquisition sources through testing and iteration.
Locations (3)
Boston, Massachusetts, United States
Plantation, Florida, United States
Minneapolis, Minnesota, United States
Compensation
The base salary range for this role is $95,500 - $152,500.00.
Responsibilities
Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices.
Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
Builds and leads CompTIA's consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey.
Compensation
Expected compensation based on experience and qualifications – $84,000 – $97,000
Responsibilities
Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.
Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.
Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.
Digital Marketing Media SpecialistCarle Health · Champaign, US+2 more
Digital Marketing Media SpecialistCarle Health · Champaign, US+2 more