Digital Personalization Specialist focused on building, running, and scaling personalization experiments and campaigns to drive growth across web, app, and other channels.
Responsibilities
Own and manage the audience playbook across the organization
Maintain the enterprise audience playbook as the single source of truth for segments, eligibility rules, signal sources, and naming/taxonomy
Build, QA, and govern audiences and segments in the CDP and personalization platform
Enforce governance standards that prevent personalization tech debt
Partner with CRM teams to enhance and optimize enterprise audience strategies
Lead the development of performance creative assets across paid social, display, programmatic, and app store optimization channels, translating business objectives into briefs and campaigns that deliver measurable results.
Locations (2)
Los Angeles, California, United States
West Hollywood, California, United States
Compensation
The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00
Responsibilities
Lead creative strategy for paid performance channels
Translate business objectives into actionable creative briefs
Ensure creative aligns with brand identity and channel best practices
Present strategy and insights to cross-functional partners
Collaborate with in-house designers, copywriters, and external agencies
A critical role focused on turning data into strategic insight to guide decisions for the Lifecycle Marketing team, focusing on member behavior analysis and campaign optimization.
Locations (2)
United States
Playa Vista, California, United States
Compensation
The base salary range for this position is $130,000 - $170,000/Per Year.
Responsibilities
Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
Deliver clear, data-driven insights that influence decision-making across the organization.
Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
Identify data quality issues and help resolve inconsistencies across source systems.
Builds and leads CompTIA's consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey.
Compensation
Expected compensation based on experience and qualifications – $84,000 – $97,000
Responsibilities
Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.
Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.
Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.
Plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion.
Responsibilities
Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
Monitor campaign performance and implement optimizations in future campaigns
Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience
Lead conversion rate optimization and testing program for Sonar’s website, driving traffic to qualified demand through experiments, analytics, and SEO alignment.
Responsibilities
Own CRO across landing pages, CTAs, form flows, and conversational engagement
Write hypotheses, design and configure A/B and multivariate tests
QA, launch, monitor, and analyze test results
Integrate tests into a cohesive test‑and‑learn roadmap
Own web analytics (GA4, Mixpanel) and marketing conversion signals
The Senior Director, Product Strategy will grow and maintain the Product Management discipline for ambitious clients, managing teams and projects, pitching new work, and advocating for product strategy and delivery best practices.
Compensation
The salary range for this position is $170,000—$200,000 USD
Responsibilities
Lead, develop, and nurture a world-class Product Strategy group for a digital agency environment
Evangelize and increase Product Management acumen across Huge
Drive Product Management best practices on client engagements
Define and manage product roadmaps on multi-phase, multi-track enterprise client engagements
Collaborate with user experience experts, visual designers, and engineers
Digital Marketing Media SpecialistNewCarle Health · Champaign, US+2 more
Senior Data Analyst, Lifecycle MarketingThrive Market · Remote, US+1 more
Specialist, CRM & Lifecycle MarketingReitmans (Canada) Ltée/Ltd · Montréal, Canada
Digital Marketing Media SpecialistCarle Health · Champaign, US+2 more
Digital Marketing Services ManagerHSBC · Quezon, Philippines
Website Conversion ManagerSonar · Austin, US
Senior Director, Product StrategyHugeInc · Remote, US