Sitting at the intersection of client strategy, data analytics and account management, you'll work closely with a portfolio of leading international DTC and eCommerce brands, helping them maximise the performance of their customer marketing campaigns.
The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
Compensation
The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.
Responsibilities
Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
Create automated nurture campaigns that deliver relevant content at key customer milestones.
Develop customer newsletters, educational campaigns, product updates, and engagement programs.
Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
Requirements
2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology
Design, build and optimise real-time marketing campaigns across the customer lifecycle using unified customer profiles and behavioural data to create personalised and measurable experiences across multiple channels.
Locations (2)
Birmingham, England, United Kingdom
Leeds, England, United Kingdom
Compensation
Bonus opportunities, Performance Related Bonus scheme
Responsibilities
Design, build and optimise real-time marketing campaigns across the customer lifecycle
Turn customer actions into highly personalised and measurable experiences across multiple channels (email, SMS, push notifications and WhatsApp)
Drive customer retention, loyalty and long-term customer value
Deliver relevant communications at the right time, ensuring campaigns are commercially effective, customer-focused and aligned with brand
Requirements
Nice to have: Microsoft Power Platform
Executive- CRM
ZALORA SOUTH EAST ASIA PTE LTD · Posted Nov 13, 2026
The CRM Executive will support the execution of customer relationship management activities for ZALORA Members Club (ZMC) in the HKMYPHIDSG. The role focuses on encouraging membership acquisition, educating members about their benefits, increasing engagement, and supporting retention through relevant and timely customer communications.
Locations (6)
Kuala Lumpur, Kuala Lumpur, Malaysia
Singapore, Singapore
Indonesia, Indonesia
Malaysia, Malaysia
Philippines, Autonomous Region in Muslim Mindanao, Philippines
Manager, Digital Consumer Experience and Optimization
Lead the execution and continuous optimization of digital consumer experiences across a portfolio of leading pet care brands, driving organic growth, consumer engagement, loyalty, and e-commerce purchase intent.
Compensation
An industry competitive salary and benefits package, including company bonus.
Responsibilities
Serve as the primary Digital Consumer Experience partner for assigned brands, leading day-to-day website optimization, CRM execution, and personalization initiatives.
Manage website content updates, landing page creation, user experience enhancements, and conversion optimization efforts aligned with brand objectives.
Execute and optimize email campaigns, SMS communications, newsletters, and automated customer journeys through Salesforce Marketing Cloud.
Partner with audience and data teams to activate customer segments and deliver personalized experiences across owned digital channels.
Lead ongoing experimentation and conversion rate optimization (CRO) initiatives across websites, CRM programs, loyalty experiences, and registration journeys.
Requirements
Bachelor's degree in Marketing, Business, Digital Media, Communications, or a related field
Nice to have: Salesforce Marketing Cloud (SFMC)
Nice to have: Consumer Packaged Goods (CPG) experience
Take full ownership of email marketing for a fast-growing consumer health brand, driving customer engagement, retention, and recurring revenue through high-performing campaigns and automated journeys.
Compensation
Competitive annual salary of up to €80,000.
Responsibilities
Plan, create, and write engaging newsletters and automated email campaigns using Klaviyo.
Build, manage, and continuously optimize automated flows, including welcome sequences, abandoned cart reminders, post-purchase communications, win-back campaigns, and sunset flows.
Drive subscription business growth by increasing conversions through automated journeys and developing dedicated email campaigns for subscribers.
Own and manage the campaign calendar, coordinating key commercial moments such as Black Friday promotions and new product launches.
Manage the external marketing agency, including preparing briefs, reviewing creative drafts, approving deliverables, and providing actionable feedback.
The Lifecycle & Digital Growth Marketing Manager owns customer lifecycle marketing programs and contributes to the digital-first buyer journey across prospect, trial, customer, and post-purchase experiences, for both product-led growth (PLG) users who discover, try, and buy through self-serve, and small businesses best served through an inside sales motion.
Compensation
$100,000-$105,000 (USD) per year + bonus up to 5% of base salary
Responsibilities
Own the strategy and execution of lifecycle marketing programs across prospect, trial, customer, and post-purchase journeys to support conversion, product adoption, engagement, retention, and expansion, for both PLG self-serve users and small business customers.
Own lifecycle email marketing and automation using HubSpot or similar platforms, including the development and optimization of programs for engagement, conversion, and downstream business impact.
Own in-app lifecycle communications and notifications using Pendo or similar platforms across the customer journey, guiding self-serve users to activation and paid conversion.
Identify customer segments and develop targeted programs based on lifecycle stage, product usage, and business size, distinguishing users best served through self-serve from small business accounts that warrant inside sales outreach.
Define product usage and engagement signals (such as trial activity, team invites, and plan limits) that trigger either an automated lifecycle program or a handoff to inside sales, and partner with Sales on follow-up timing, messaging, and feedback.
Manager, Digital Consumer Experience and Optimization
Lead the execution and continuous optimization of digital consumer experiences across a portfolio of leading pet care brands, driving organic growth, consumer engagement, loyalty, and e-commerce purchase intent.
Compensation
An industry competitive salary and benefits package, including company bonus.
Responsibilities
Lead day-to-day website optimization, CRM execution, and personalization initiatives
Manage website content updates, landing page creation, user experience enhancements, and conversion optimization efforts
Execute and optimize email campaigns, SMS communications, newsletters, and automated customer journeys through Salesforce Marketing Cloud
Partner with audience and data teams to activate customer segments and deliver personalized experiences across owned digital channels
Lead ongoing experimentation and conversion rate optimization initiatives across websites, CRM programs, loyalty experiences, and registration journeys
Requirements
Bachelor's degree in Marketing, Business, Digital Media, Communications
Deliver marketing activity across digital platforms used by millions of sports fans globally, focusing on email, push notifications, in-app messaging, and native promotional activity to increase fan engagement and support retention for Premier League clubs, broadcasters and partners.
Responsibilities
Deliver personalised fan engagement through automated marketing and multi-step customer journeys
Support the development and execution of targeted communications across the fan lifecycle
Write, edit and proofread engaging copy for outbound marketing channels (email, push notifications, in-app messaging)
Develop and present creative ideas and strategies for direct-to-fan marketing communications
Collaborate with technical and graphic design specialists to deliver engaging, visually impactful communications
Requirements
Nice to have: Multilingual communications
Nice to have: Fantasy Premier League (FPL) experience
Lead initiatives that maximize customer lifetime value, accelerate revenue growth, and strengthen retention across residential and small business customer base.
Responsibilities
Develop and execute a comprehensive customer base management strategy aligned with Brightspeed's growth, revenue, and retention objectives
Drive ARPU expansion through pricing strategies, speed upgrades, value-added services, product migrations, and targeted cross-sell opportunities
Identify growth and retention opportunities across customer segments, geographic markets, and competitive environments
Own the strategic roadmap for customer base initiatives, ensuring alignment with financial targets and enterprise priorities
Lead proactive retention, churn prevention, customer win-back, and loyalty strategies to maximize customer lifetime value
Requirements
Bachelor's degree in Marketing, Business, Analytics, or a related field
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