Incrementality Testing jobs

Mobile User Acquisition Manager

Bullfinch Recruitment · Posted Nov 9, 2026

Open

Remote, India
Remote

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Mobile User Acquisition Manager

Bullfinch Recruitment · Posted Nov 9, 2026

Open

Remote, India
Remote

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Demand Generation Lead

Addi · Posted Nov 9, 2026

Open

Bogotá, Colombia
5+ years

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Lead demand generation and paid media strategy to acquire merchants for Addi’s marketplace.

Compensation

Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

Responsibilities

Restore paid inbound lead volume by auditing and rebuilding account structure, tags, and UTMs
Significantly reduce cost per acquired merchant by reallocating budget and testing creative
Raise paid lead form completion by redefining targeting and audiences
Build a measured funnel from impression to first origination and report metrics
Open new acquisition channels beyond Google and Meta

Requirements

Nice to have: Claude
Nice to have: ChatGPT
Nice to have: Performance Max
Nice to have: Advantage+
Nice to have: Programmatic

Skills

Google Ads Meta Ads Manager GTM GA4 SQL

Senior Marketing Specialist

Zillow · Posted Nov 6, 2026

Open

Remote, United States
Remote
Full-time · Senior
$89K–$150K per year
5+ years

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Lead and execute performance marketing campaigns across Search Engine Marketing, Performance Max, and Demand Gen channels, driving business results and optimizing spend.

Compensation

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location.

Responsibilities

Independently manage large, complex performance marketing campaigns across multiple lines of business
Develop annual channel goals and strategy
Determine network mix and monthly flighting within annual channel budgets
Lead responses to media briefs and own inputs to cross‑channel media plans
Develop an annual learning agenda, test roadmap, and test plans

Requirements

Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field

Skills

performance marketing Google Search Performance Max Demand Gen

Marketing Scientist

Fospha · Posted Nov 2, 2026

Open

London, England, United Kingdom
Mid
3–5 years

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Act as the technical authority for our Enterprise tier, serving as a dedicated conduit between our Customers, Customer Teams, Data Science, and Product teams.

Responsibilities

Proactively and reactively support Customer Success and Account Management teams on model trust and methodology escalations
Act as the primary Marketing Science Strategist, designing first‑party incrementality tests, calibrating models, and building structured learning agendas for clients
Systematically capture and triage field feedback and methodological objections, feeding structured intelligence back to our Product and Data Science teams
Build the definitive technical collateral, Academy content, and internal training to raise the baseline data literacy of our entire Go‑To‑Market organization

Skills

Media Mix Modeling Multi‑Touch Attribution incrementality testing AdTech ecosystem Meta Google TikTok

Senior Growth Marketing Manager (App Installs)

DuckDuckGo · Posted Oct 29, 2026

Open

Full-time · Senior
$135K–$254K per year
7+ years

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Manage paid media channels to drive profitable acquisition of new app users and lead high priority marketing campaigns, including planning, execution, testing, optimization, and analysis.

Compensation

Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation, plus stock options: - United States: $190,500 USD - United Kingdom: £134,600 GBP - Canada: CA$253,500 CAD - All other regions*: €157,350 EUR

Responsibilities

Manage paid media channels to drive profitable acquisition of new app users
Plan, execute, test, optimize, and analyze marketing campaigns
Scale and optimize app acquisition campaigns in Google, Microsoft and Apple ad platforms
Launch new ad channel tests and measure incremental lift
Execute in-market tests for new creative and messaging to improve app install conversion

Skills

paid media Google Ads Apple Ads Microsoft Ads CTV TV app install campaigns

Senior Manager, Acquisition & Growth Strategy

Versant · Posted Nov 6, 2026

Open

Englewood Cliffs, New Jersey, United States
On-site
Full-time · Manager
$99K–$150K per year
8+ years

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CNBC is investing in its digital subscription business and building new products for investors. The Senior Manager, Acquisition & Growth Strategy will own how to find and convert new subscribers across paid, owned and partner channels.

Compensation

Salary range: $98,500-$150,000 + Bonus Eligible

Responsibilities

Own new subscriber volume. Set the acquisition strategy and be accountable for gross new subscribers across every channel.
Lead paywall testing. Design and run tests on meter limits, friction and targeting, balancing subscriber growth against audience and engagement.
Own subscription landing pages and checkout. Run a continuous testing program on page design, plan presentation, messaging and checkout flow.
Shape pricing and promotional offers. Bring data and test results to pricing and offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
Oversee paid acquisition across search, paid social, programmatic and app install. Consolidate account structures so platforms get enough conversion volume to optimize.

Requirements

Nice to have: news
Nice to have: media
Nice to have: financial information subscriptions
Nice to have: Hightouch
Nice to have: Amplitude

Skills

growth marketing

Associate Director, Measurement Activation Planning and Strategy

MSD · Posted Oct 29, 2026

Open

Hyderabad, Telangana, India
Hybrid
Full-time · Manager
8+ years

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Lead the Integrated Measurement capability within the Measurement, Activation, Planning & Strategy (MAPS) product line, owning measurement frameworks, AI-enabled planning, and product build to drive brand planning, activation, and investment decisions across brands and markets.

Responsibilities

Define and lead the Integrated Measurement roadmap and India Hub delivery model
Establish a common measurement framework linking brand strategy to activation outcomes
Lead advanced measurement solutions including MMM, multi-touch attribution, incrementality testing
Connect strategy and execution by ensuring performance insights inform brand planning and channel optimization
Activate capability to embed measurement into activation across CRM, email, web, media, and field channels

Requirements

Master’s degree in Statistics, Econometrics, Economics, Data Science, Decision Science, Marketing Science, Engineering, Computer Science, Business, Life Sciences or related discipline
MBA, MS, MPH, PharmD, or PhD preferred

Skills

Marketing mix modeling Multi-touch attribution Incrementality testing Holdout testing

Growth Lead - DTC

Shelly Group SE (formerly Allterco) · Posted Nov 6, 2026

Open

Sofia, Sofia-Capital, Bulgaria
5+ years

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Lead and manage DTC growth initiatives for Shelly’s direct-to-consumer business, driving acquisition, budgeting, creative strategy, and cross‑functional collaboration.

Compensation

Competitive salary + Performance bonuses

Responsibilities

Own new customer acquisition for shelly.com’s global DTC business
Set acquisition roadmap and KPIs, turning them into weekly execution and structured experiments
Own paid performance across Meta, Google Search, Shopping, Performance Max, YouTube, TikTok, Reddit
Allocate spend across markets while meeting CAC and contribution margin targets
Own acquisition reporting with Data Analyst, including attribution, incrementality and cohort value

Requirements

Nice to have: European languages
Nice to have: US experience
Nice to have: smart home products
Nice to have: Amazon retail experience

Skills

DTC growth performance marketing paid performance Meta paid performance Google budget management

Head of e-Commerce

Publicis Groupe Holdings B.V · Posted Nov 7, 2024

Open

Johannesburg, Gauteng, South Africa
8+ years

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Lead the development and activation of Publicis Media Africa’s commerce strategy, driving measurable sales growth for clients.

Responsibilities

Define and execute Publicis Africa’s eCommerce strategy
Build frameworks to bridge global commerce solutions with local execution realities
Partner with client leads, planning teams, and BUDs to embed commerce thinking
Represent Africa in Groupe eCommerce councils
Translate global tools and standards into market-relevant solutions

Requirements

Bachelor’s degree in Business, Marketing, or Digital Commerce; Master’s preferred
Nice to have: Master’s degree

Skills

eCommerce digital marketing performance media DSPs retail media platform APIs attribution incrementality testing

Manager, Data Science

Questrade Financial Group · Posted Nov 5, 2026

Open

North York, Ontario, Canada
Hybrid
Full-time · Manager
CA$140K–CA$180K per year
7+ years

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The Manager, Data Science leads the vision and technical execution of data science and marketing science across Marketing and Product. This is a hands-on technical role spearheading marketing measurement strategy, predictive growth models, and mentoring a team.

Compensation

Base salary range: $140,000 - $180,000

Responsibilities

Define and drive the data science and marketing science vision for Marketing and Product, establishing high technical standards.
Own the end-to-end marketing measurement framework, unifying media mix modeling (MMM), incrementality/geo testing, and multi-touch attribution.
Architect, build, and deploy high-impact predictive models—including client lifetime value (LTV), cross-sell/upsell propensity, and churn/retention.
Hold all data science products to strict production criteria: ensuring business value is sized upfront and models are validated.
Maintain an active hands-on engineering presence by writing, debugging, and reviewing production Python, SQL, and dbt models.

Requirements

Bachelor’s degree in Data Science
Statistics
Mathematics
Computer Science
Economics

Skills

Python SQL media mix modeling (MMM)

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