The Shopper Marketing Manager willown shopper marketing across conventional and regional grocery accounts, building and executing shopper marketing plans, budgets, retail media, and in-store programs.
The typical salary range for this position is: $110,000 - $130,000. This role is also eligible for a 10% bonus.
- Build the shopper marketing plan and budget for each grocery account
- Lead retail media, promotions, in-store programs, demos, retailer content, and creator activations
- Own shopper marketing spend, accruals, and performance measurement
- Work closely with Sales, Field Marketing, Brand, Finance, and agency partners
- Develop promotional and in-store calendars spanning digital coupons, aisle offers, signage
- Bachelor’s degree in Marketing
- Business
- related field
- Nice to have: Food and beverage CPG experience
- Nice to have: Experience with Kroger 84.51
