The Retail Media Manager (Marketing Manager) offers the opportunity to help shape shopper marketing strategies, influence business growth, and collaborate with leading grocery retailers.
Responsibilities
Developing and executing strategic and tactical annual plans for each of the assigned retailers.
Conducting annual planning with Tyson sales teams for assigned retailers.
Improving marketing return on investment versus prior periods.
Managing and maintaining annual budgets.
Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.
Analyze category and brand performance for CPG clients, build dashboards, and provide actionable insights.
Compensation
The anticipated base salary range for this role is $85,000 - $100,000 depending on experience, qualifications, geographic location, and internal equity.
Responsibilities
Build category and brand performance analyses covering distribution, velocity, price, promotion, and assortment
Create and maintain Power BI dashboards and Excel models using syndicated data and retailer portal data
Use AI tools to work more efficiently and troubleshoot data and formula issues
Distill complex analysis into clear, focused insights and prepare polished materials for client and retailer meetings
Partner with Category Management, Inventory, Digital Commerce, and Schematic Management to align on client priorities
Requirements
Bachelor's degree in business, marketing, economics, analytics, or a related field
Nice to have: Kroger 84.51° (Stratum)
Nice to have: Experience managing multiple accounts or workstreams
Nice to have: Experience mentoring or training peers
Establish strong working relationships with key accounts to become category captain for Tyson Fresh Meats categories
Provide and interpret sales and category analysis including distribution merchandising, assortment, shelving, pricing trends, rankings and forecasts by brand and item
Develop in-depth knowledge of industry competition and customers
Promote sales with assigned customers to achieve business and financial objectives
Provide independent guidance to retailers to strategically manage space while meeting consumer needs and maximizing sales
Generate actionable insights and tell meaningful stories to clients, driving product innovation and supporting media insight projects.
Responsibilities
Support senior insight team members in selling research and effectiveness projects by creating proposals
Liaise with internal departments and clients to ensure all relevant information is collected and output is action orientated
Manage consumer insight and effectiveness research projects from end to end, including liaising with third‑party suppliers, client handling, questionnaire/discussion guide writing, project set‑up, testing and checking, analysis and reporting, QA and debriefing
Add meaningful insight and market context to findings
Challenge current thinking and research where appropriate
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