Lead strategy, execution, and optimization of Google App Campaigns across Uber’s global businesses.
Locations (2)
San Francisco, California, United States
New York City, New York, United States
Compensation
For New York City, NY-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.
Responsibilities
Manage and optimize global Google App Campaigns across Uber’s businesses, driving performance against acquisition, engagement, and efficiency goals.
Own the strategic roadmap for UAC, identifying and developing opportunities across bidding, audience signals, campaign structure, inventory, measurement, and new Google products.
Develop and lead experimentation to understand incrementality, improve optimization signals, and identify scalable opportunities for growth.
Partner with Product, Engineering, Ad Tech, and Data Science teams to improve measurement, automation bidding, and campaign management capabilities.
Own mobile user acquisition performance across skill and social gaming apps, managing budgets, campaigns, and analytics to drive profitable installs and player acquisition.
Responsibilities
Plan, launch and optimise app install campaigns across UA networks and app DSPs
Turn growth strategy into channel plans, budgets and testing roadmaps
Analyse cohort, LTV, retention and ROAS data to guide scaling decisions
Work with BI and Head of Mobile on MMP setup, attribution accuracy and incrementality testing
Brief and iterate with creative on concepts and messaging
Requirements
Degree in Marketing, Business Administration or similar
Lead the creation and scaling of a new advertising and performance marketing business within FIRY’s portfolio, with a path to GM or CEO ownership.
Locations (2)
Las Vegas, Nevada, United States
United States
Compensation
Starting Compensation: Use the midpoint base salary + bonus (if applicable) + equity (if applicable)
Responsibilities
Map the ad tech and performance marketing market
Build and pressure‑test a pipeline of ad tech venture theses
Validate concepts through interviews, prototypes, pilot campaigns and partner integrations
Present investment memos to executive team and board
Recruit founding team and secure advertiser, publisher, data and platform partners
Requirements
Nice to have: Venture Capital Raising
Nice to have: Board or Executive Funding
Nice to have: Public Company Experience
Nice to have: Gaming and App Ecosystems
Build a strong partnership with Google, evaluating new products and capabilities, influencing product development where relevant, and translating platform opportunities into actionable strategies for Uber.
