Lead marketing strategy and execution across product marketing, performance marketing, go-to-market, user engagement, brand, and marketing operations for a B2B SaaS enterprise platform and large-scale D2C consumer acquisition.
Compensation
The annual base salary range for this position is $240,000 - $270,000 annually. Factors that may affect compensation within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.
Responsibilities
Shape how enterprise customers understand and adopt Updater’s technology
Lead marketing strategy and execution across product marketing, performance marketing, go-to-market, user engagement, brand, and marketing operations
Partner with Product to bring new offerings to market, drive adoption, and identify growth opportunities
Drive marketing strategies that contribute to pipeline, bookings, customer growth, and retention
Lead a high-performing performance marketing team responsible for strategy and execution across paid acquisition, digital channels, and conversion optimization
Own Meta end-to-end for paid acquisition, leading expansion into Google Ads, TikTok, and LinkedIn, treating performance marketing like a science focused on revenue outcomes.
Responsibilities
Own Meta account day-to-day: budget allocation, scaling, campaign structure, bid strategy, and optimization.
Maintain airtight tracking using Pixel, Conversions API, and offline conversion uploads.
Build and run a structured testing roadmap across various campaign elements.
Translate performance data into creative direction for the in-house design team.
Report performance daily and weekly, providing insights to growth, design, and revops teams.
Requirements
Nice to have: Google Ads (YouTube, Search, Display)
Nice to have: TikTok Ads
Nice to have: LinkedIn Ads
Nice to have: Performance marketing in finance or fintech
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through ownership of high-budget paid acquisition campaigns and optimization of existing channels.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through high-budget paid acquisition campaigns and optimization.
Responsibilities
Take full ownership of one or two paid acquisition channels (Meta, TikTok, Google, Snapchat, Apple Search Ads, native advertising)
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools (Voluum, GA4)
Requirements
Nice to have: Subscription-based business models
Nice to have: Customer retention strategies
Nice to have: Experience in dating, femtech, or telehealth
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
Accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business through ownership of high-budget paid acquisition campaigns and optimization of existing channels.
Responsibilities
Take full ownership of one or two paid acquisition channels (Meta, TikTok, Google, Snapchat, Apple Search Ads, native advertising)
Manage, optimize, and scale high-performing acquisition campaigns while maintaining target CAC and ROAS
Build and optimize scalable user acquisition funnels
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats
Monitor campaign performance daily using analytics and tracking tools (Voluum, GA4)
A results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business.
Responsibilities
Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms
Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS)
Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization
Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance
Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards
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