- Mumbai, Maharashtra, India
- Full-time
- 2–5 years
Data Scientist to build and maintain predictive models and media mix modeling studies for marketing and media analytics across FMCG, BFSI, retail, and automotive clients.
Responsibilities
- Build and maintain lead scoring models to prioritize high-intent customers/prospects for sales and marketing teams
- Develop churn prediction models to identify at-risk customers and support retention strategies
- Design and execute Media Mix Modeling (MMM) studies to measure channel-level marketing effectiveness and guide budget allocation
- Write efficient SQL queries to extract, transform, and validate data from large marketing and transactional datasets
- Build and productionize data pipelines and models in Python (pandas, scikit-learn, statsmodels, or equivalent)
Requirements
- Bachelor's/Master's degree in Statistics, Computer Science, Data Science, Economics, or a related quantitative field
- Nice to have: GA4
- Nice to have: Google Ads
- Nice to have: Meta Ads
- Nice to have: marketing platform data