Lead and integrate three key teams into a unified, high-performing mobile growth engine, overseeing in-app media buying, external acquisition partnerships, and mobile development to maximize user acquisition across Europe, Canada, and the UK.
Lead and integrate three key teams into a unified, high-performing mobile growth engine, overseeing in-app media buying, external acquisition partnerships, and mobile development to maximize user acquisition and business performance.
Lead and integrate three key teams into a unified, high-performing mobile growth engine, overseeing in-app media buying, external acquisition partnerships, and mobile development to maximize user acquisition and business performance.
Lead and integrate three key teams into a unified, high-performing mobile growth engine, overseeing in-app media buying, external acquisition partnerships, and mobile development to maximize user acquisition across Europe, Canada, and the UK.
Drive the product management function for IGT Systems’ IB Solutions business, with full accountability for the Customer Lifetime Value (CLV) portfolio including OneSpace Insights across portfolio strategy, creation, and execution.
Compensation
The base salary range for this role is €[ 93,049]–€[ 155,081].
Responsibilities
Lead the end‑to‑end CLV business, shaping service strategy, product roadmap, and launching value propositions enriched by AI‑driven insights.
Apply predictive models and customer data platforms to surface revenue opportunities, churn risks, and CLV growth drivers.
Convert AI‑generated insights into differentiated service value propositions, pricing strategies, and go‑to‑market motions.
Ensure cross‑functional integration. Partner with data science, IT, and commercial teams to embed analytics into service operations and customer engagement workflows.
Drive evidence‑based decision‑making within marketing, grounded in customer behavior and operational performance metrics.
Lead integrated media planning and delivery for client accounts, translating business goals into media strategies across paid social, paid search, programmatic, and retail media.
Responsibilities
Build integrated media plans with clear channel roles and investment recommendations tied to client revenue goals and customer acquisition objectives.
Own account delivery from planning through reporting, setting deadlines and coordinating channel specialists.
Manage budgets and pacing across channels, maintaining accurate forecasts and reconciling spend.
Review campaign builds and optimization decisions with channel teams, ensuring targeting and measurement settings align with the approved plan.
Analyze results across platforms and GA4, explaining drivers of performance and recommending actions.
Performance & Paid Media Growth Specialist responsible for profitable customer acquisition and high-intent demand capture in digital performance marketing.
Responsibilities
Build, launch, and optimize paid search, shopping, and social campaigns within native platforms
Work with CRM team to activate Braze Audience Sync data
Own product feed infrastructure and segment shopping feeds
Collaborate with graphics and content teams for asset refreshes
Implement tracking solutions to connect digital clicks to physical in-store sales and clinic bookings
Requirements
Bachelor’s degree or diploma in Marketing, Business, Finance, Data Science, or a related field
Owns the company's CRM, lifecycle marketing, and bonus strategy, designing player journeys to improve activation, conversion, engagement, retention, reactivation, and lifetime value.
Compensation
Salary: USD 5,000/month
Responsibilities
Work closely with the General Manager to define and continuously improve the CRM and lifecycle marketing strategy.
Build and optimize lifecycle frameworks covering player registration, onboarding, early lifecycle, active gameplay, VIP/high-value players, churn prevention, and win-back campaigns.
Identify player drop-off points throughout the customer journey and design CRM initiatives to improve conversion, engagement, and retention.
Develop behavior-triggered lifecycle campaigns instead of relying solely on calendar-based promotions.
Translate business KPIs into clear CRM initiatives with measurable outcomes.
Provide data-driven insights and recommendations across sales, marketing, pricing, and promotional activities to support business growth and customer engagement.
Responsibilities
Provide data-driven insights and recommendations across sales, marketing, pricing, and promotional activities
Lead digital growth strategy, maximize paid media performance, and strengthen organic social presence to drive customer engagement, brand awareness, and profitable revenue growth.
Compensation
Pay Range: $165,000-$185,000 plus bonus
Responsibilities
Lead paid media strategy and budget allocation across paid social, search, shopping, video, display, programmatic, and emerging digital channels
Oversee external paid media agencies and establish performance expectations, KPIs, testing strategies, and accountability
Optimize campaigns to improve customer acquisition, conversion, ROAS, and overall marketing efficiency
Evaluate campaign effectiveness using CAC, incremental revenue, contribution margin, and customer lifetime value
Develop and execute an organic social strategy to increase audience reach, engagement, community participation, and brand awareness
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field
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