Supports the execution, optimization, and reporting of paid social campaigns for healthcare brands, focusing on the US market.
The base salary range for this position is between CAD 50,000 - 60,000 per year.
- Build and launch paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, X, Snapchat, and Pinterest, including QA and setup validation.
- Manage daily optimizations (audiences, creative rotation, placements, bidding) and document changes aligned to campaign goals and learning agendas.
- Monitor budgets and pacing, flag risks early, and coordinate adjustments with Media Planning and Client Services.
- Analyze performance using platform reporting and spreadsheets (Excel) to produce client-ready reporting, insights, and recommendations.
- Support paid social operations including invoicing inputs, trafficking details, and maintaining organized documentation across multiple campaigns.
- Education in Digital Marketing, Advertising, Media Studies, Communications, or equivalent practical experience
- Nice to have: AI usage in workflow
- Nice to have: US-market campaign experience
- Nice to have: Regulated/healthcare marketing workflows
- Nice to have: Measurement concepts (pixels, events, UTMs, conversion APIs)