- Iselin, New Jersey, United States
- Full-time · Associate
- $50K–$65K per year
- 1–3 years
The Go-To-Market Associate (MRA) sits within Marketing and owns marketing-sourced, intent-scored leads from first response through Sales Qualified Lead handoff, acting as the first human interaction a prospect has with ExtensisHR.
Compensation
50k-65k
Responsibilities
- Proactively contact marketing-sourced leads by phone, email, LinkedIn, and other channels within established speed-to-lead service levels
- Conduct structured discovery conversations to understand company size, current HR and payroll practices, business challenges, timeline, and decision-making process
- Identify the prospect's buyer persona and tailor the conversation to the individual's priorities
- Recognize and respond to high-intent signals, including compliance or audit concerns, benefits-related employee issues, PEO contract renewals, open enrollment needs, funding events, and hiring plans
- Manage and nurture leads that are not yet sales-ready through timely value-added outreach
Requirements
- Nice to have: small-business challenges
- Nice to have: compliance
- Nice to have: benefits competitiveness
- Nice to have: multistate operations
- Nice to have: turnover