The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. This role is responsible for coordinating product marketing activities, developing and supporting go-to-market strategies, managing digital and print marketing content, supporting trade shows and customer events, and driving lead generation and brand awareness initiatives.
Locations (3)
Springfield, Massachusetts, United States
Romeoville, Illinois, United States
Houston, Texas, United States
Responsibilities
Support the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.
Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
Assist in evaluating market opportunities, customer needs, industry trends, and competitive positioning to support business growth objectives.
Support the AMELIORATE brand team and ESPA campaign team in leading and implementing exciting marketing initiatives that strengthen brand presence, engage the online community, and drive brand awareness and customer retention.
Responsibilities
Support the brand and campaign teams with campaign briefing, planning and implementation of multi-channel digital marketing campaigns (social media, email) aligned with brand goals.
Uphold the brand’s mission to promote science-backed skincare and dermatologist trust.
Stay updated on beauty trends, consumer behaviour, and competitor activities to inform marketing strategies.
Support with ideation and execution of 360 web and channel-specific content for various platforms in both written and visual formats.
Support influencer activity and social media initiatives, working collaboratively with the brand and marketing teams to engage audiences and maintain a consistent brand voice.
Requirements
Nice to have: Experience within beauty, skincare or consumer brands
Nice to have: Exposure to influencer activity, community engagement or competitor research
Lead the digital communications and coordination of the TreeStrong Alabama program, including website development, social media, and outreach events.
Responsibilities
Leads the design, development, launch, and ongoing maintenance of the TreeStrong Alabama website.
Organizes website structure, navigation, and content to ensure resources are accessible, engaging, and easy to use.
Develops, publishes, and maintains digital educational resources in collaboration with Extension specialists and subject‑matter experts.
Establishes and manages TreeStrong Alabama’s social media presence, creating engaging content to promote resources, events, and forest health information.
Creates graphics, newsletters, promotional materials, and other outreach products.
Requirements
Bachelor's Degree in Journalism, Communications, Marketing or a related field
Nice to have: experience building and launching a website
Nice to have: familiarity with WordPress or similar CMS
Nice to have: experience with Canva or Adobe Creative Cloud
Nice to have: experience creating digital materials
A critical role ensuring the flawless development and execution of world-class communications in support of the client’s business goals, specifically for the Australia and New Zealand markets.
Compensation
12 month Maximum Term contract
Responsibilities
Spearhead the deployment of product launch and seasonal campaign content on client-owned websites and eDM communications in the Australia / New Zealand markets.
Flexible enough to act as a team leader or an individual contributor depending on project needs.
Manage relationships across the business, regularly informing global counterparts and local stakeholders on project status.
Manage interactive project resources, production timelines and identify critical path /dependencies to drive projects forward, and ensure quality execution and implementation.
Support internal stakeholders, and their specific needs and promotions.
Requirements
Bachelors Degree or equivalent time in relevant roles
Responsible for supporting and optimizing GWS's global digital presence through SEO, website analytics, digital marketing strategies, performance measurement, and data-driven decision-making.
Responsibilities
Develop and execute global SEO strategies
Conduct keyword research and competitor analysis
Manage and monitor on-page, off-page, and technical SEO
Identify and troubleshoot technical SEO issues
Monitor website rankings and organic traffic
Requirements
Bachelor's degree in Marketing, Digital Marketing, Business, Data Analytics, Information Systems, or a related field
Nice to have: Google Ads
Nice to have: CRM and marketing automation platforms
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