Lead and execute website conversion rate optimization experiments to drive growth across US and international markets.
Compensation
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
Responsibilities
Own experiments from start to finish: identify and prioritize opportunities, develop hypotheses, run A/B tests, analyze results, and roll out wins across landing pages and web flows.
Go deep in the data: use GA4, Salesforce, spreadsheets, and AI analytics to investigate funnel performance, validate findings, and recommend next steps.
Improve pages and journeys: partner with Design and Web to improve layouts, forms, and mobile experiences; write and test clear copy.
Own quality and performance: QA experiments, validate tracking, and monitor results after launch.
Build and maintain automated test suites for regression, cross-browser/device, accessibility and performance, integrating into CI/CD and ensuring quality of the .com experience and MarTech stack.
Compensation
Base salary range: $90,000- $120,000
The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.
Responsibilities
Diagnose and fix defects in code
Escalate complex issues
Take on small enhancements and maintenance tasks
Review builds against Figma designs and brand standards
Support content SEO, reporting, technical SEO execution, and ongoing website optimization for a large-scale website modernization and migration initiative.
Compensation
The salary range in United States of America for this position is 65,000.00 to 81,000.00 USD Annual.
Responsibilities
Conduct keyword research to support content creation, optimization, and product alignment initiatives
Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
Optimize and score content using SEO optimization tools such as Clearscope
The SEO Growth Lead is responsible for developing and executing end-to-end SEO strategies to drive sustainable organic growth, focusing on international markets like the US and UK, technical SEO audits, and conversion optimization.
Responsibilities
Develop and execute end-to-end SEO strategies to drive sustainable organic growth and achieve measurable business results.
Conduct technical SEO audits and optimize website indexing, site architecture, and Core Web Vitals.
Plan and manage international SEO strategies, particularly for the US and UK markets.
Conduct keyword research and competitor analysis to identify organic growth opportunities.
Develop and execute content strategies aligned with business goals and target audience needs.
Lead AutoNation’s enterprise SEO strategy, driving organic growth across 260+ web properties and local dealership sites, integrating technical, content, AI, and local SEO initiatives.
Responsibilities
Define SEO vision, roadmap, and operating plan
Shift organization to intent‑based SEO
Set KPIs and OKRs for organic performance
Own enterprise SEO strategy across on‑page, off‑page, and technical pillars
Develop AI‑driven SEO strategies
Requirements
BS/BA in Marketing, Information Technology, Computer Science, Business Administration, or related field
Lead technical SEO and Generative Engine Optimization initiatives to enhance search visibility and AI representation for Palo Alto Networks.
Compensation
$125,800.00 - $203,500.00/yr
Responsibilities
Lead technical audits and optimization of crawlability, indexation, JavaScript rendering, Core Web Vitals, structured data, site architecture, and internal linking across a complex enterprise website.
Optimize technical accessibility and content discoverability for traditional search engines, AI answer engines, and emerging autonomous agents.
Monitor AI crawler behavior and evaluate new machine-readable content approaches.
Improve how search engines and LLMs understand Palo Alto Networks through structured data, semantic relationships, and content architecture.
Use search performance data, server logs, and enterprise analytics to identify opportunities, measure AI visibility and citations, and connect SEO/GEO initiatives to traffic, pipeline, and revenue.
Lead SEO projects within a global digital ecosystem, ensuring websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
Compensation
The pay range for this position is $30.00 - $35.00/hr.
Responsibilities
Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement
Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights
Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, Big Query, etc.) for insights and monitoring
Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools
Create dashboards and reports to communicate performance and opportunities to team and stakeholders
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