The Sr. Manager, Email manages the Society's mass market email program, driving constituent engagement, donor acquisition and revenue growth through strategic campaign and journey planning, execution and optimization as well as supports Peer‑to‑Peer fundraising event email strategy.
The estimated hiring compensation range for this role is $70,000 - $79,000. Final offers will be based on the candidate's geographic location, consider career experience, and may vary from this range due to these and other factors.
- Manage the day‑to‑day strategy and execution of the Society's email marketing program, including engagement, fundraising, stewardship and organizational communications.
- Assist the Director in managing the Agency of Record relationship for the mass market direct response email program as needed.
- Coordinate email production with external partners and vendors.
- Oversee email production (segmentation, copy and builds), ensuring timely deployment, quality assurance, compliance and adherence to brand standards.
- Build, QA and deploy email campaigns within the email marketing platform, ensuring responsive design, rendering accuracy across devices and email clients, functionality of links and donation forms, and adherence to brand and accessibility standards.
