Lead strategy, execution, and optimization of Google App Campaigns across Uber’s global businesses.
Locations (2)
San Francisco, California, United States
New York City, New York, United States
Compensation
For New York City, NY-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.
Responsibilities
Manage and optimize global Google App Campaigns across Uber’s businesses, driving performance against acquisition, engagement, and efficiency goals.
Own the strategic roadmap for UAC, identifying and developing opportunities across bidding, audience signals, campaign structure, inventory, measurement, and new Google products.
Develop and lead experimentation to understand incrementality, improve optimization signals, and identify scalable opportunities for growth.
Partner with Product, Engineering, Ad Tech, and Data Science teams to improve measurement, automation bidding, and campaign management capabilities.
Own mobile user acquisition performance across skill and social gaming apps, managing budgets, campaigns, and analytics to drive profitable installs and player acquisition.
Responsibilities
Plan, launch and optimise app install campaigns across UA networks and app DSPs
Turn growth strategy into channel plans, budgets and testing roadmaps
Analyse cohort, LTV, retention and ROAS data to guide scaling decisions
Work with BI and Head of Mobile on MMP setup, attribution accuracy and incrementality testing
Brief and iterate with creative on concepts and messaging
Requirements
Degree in Marketing, Business Administration or similar
A hands-on Performance Marketing Specialist responsible for end-to-end digital marketing activities, including planning and executing paid campaigns, developing creative concepts, and tracking performance to drive measurable business results.
Responsibilities
Research target audiences, markets, and competitors
Conceptualize and write compelling ad copies, hooks, scripts, and creative briefs
Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads
Develop and test multiple creative variations (approx 80–100 variants per week)
Execute A/B tests across creatives, audiences, ad copies, and campaign formats
Requirements
Nice to have: English
Nice to have: Regional languages
Nice to have: Understanding of regional markets and consumer behavior
Build a strong partnership with Google, evaluating new products and capabilities, influencing product development where relevant, and translating platform opportunities into actionable strategies for Uber.
