The Paid Social Media Specialist position at Media Works offers a unique opportunity to plan, execute, and optimize paid social media campaigns across multiple platforms. The role is responsible for working closely with Account Managers to implement social media campaigns for existing clients, ensuring alignment with client goals, budgets, and performance objectives.
- Gather, organize, and present competitive, industry-specific, and market research to inform paid social media planning, strategy, and campaign recommendations.
- Collaborate with account teams and media strategists to develop integrated media plans where the social strategy can work in synergy with traditional, digital, and social media channels to achieve client goals and objectives.
- Contribute to the development of strategic paid social media recommendations, including platform selection, audience targeting, budget allocation, campaign objectives, and performance expectations.
- Incorporate social media into comprehensive digital and integrated media planning documents, ensuring alignment across channels and consistency with overall client strategy.
- Bring fresh, innovative, and forward-thinking ideas to media strategy, identifying opportunities to enhance campaign performance and deliver greater value to clients.
- Bachelor’s degree preferred
- Nice to have: GA4
- Nice to have: Adobe Analytics
