Lead revenue-generating media and advertising products across audience targeting, media reporting, and measurement.
Compensation
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $151,700.00 - $242,300.00 annually. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $144,100.00 - $230,300.00 annually.
Responsibilities
Define and evolve the product vision, strategy and success metrics for Elevate's media and ad products, tied to revenue, advertiser outcomes and consumer experience.
Build audience targeting capabilities that package Zillow's first-party data into privacy-safe segments advertisers can activate onsite and offsite, including through SSP and DSP integrations.
Build media reporting and measurement products (campaign reporting, attribution, incrementality and lift) that show advertisers the value of their spend and help the Sales team grow and renew budgets.
Lead end-to-end ideation, evaluation, execution and iteration of onsite and offsite ad products and formats, from discovery and requirements through launch and optimization.
Shape Elevate's programmatic media strategy across the buy and sell side, including supply packaging, deal structures (PMP, programmatic guaranteed, open auction) and partner integrations.
Washington D.C., District of Columbia, United States
United States
Responsibilities
Translate business strategies into engineering requirements, validating requirements with the business, engaging target users, and managing feedback through the backlog.
A hands-on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems.
Responsibilities
Support the implementation of data strategies across the full lifecycle: data collection, ingestion, qualification, activation, and measurement.
Ensure data flows, structures, and integrations are properly set up and maintained.
Translate strategic recommendations into clear operational plans and technical requirements.
Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.).
Ensure data is properly structured, standardized, and compliant with governance and privacy requirements.
Own and continuously manage / prioritize the backlog of technology-enabled capability work, with a primary focus on new data ingestion and data enablement for B2C marketing campaigns ensuring clear business outcomes, requirements, acceptance criteria, and measures of success before work enters technology delivery.
Establish productive cross-enterprise relationships, maintaining open communication about capability strategy and challenges, coordinating internal resources, facilitating decisions, and setting realistic timelines.
Support development and execution of the capability roadmap, including data-source onboarding, capability enhancements, campaign enablement, technical dependencies, and operational improvements.
Gather and analyze capability KPIs, provide facts and criteria for decisions, assemble dashboard metrics, explain and quantify potential value, and partner with subject-matter experts when developing business cases.
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