Lead and manage the MyPanera and Sip Club loyalty programs, driving member engagement, retention, and program growth through strategy, execution, and data-driven insights.
Locations (2)
Newton, Massachusetts, United States
Weston, Massachusetts, United States
Compensation
Competitive Pay $104,942 - $125,930 annually
Responsibilities
Support the development and execution of MyPanera loyalty strategy
Own key loyalty initiatives and workstreams from strategy through execution
Become an expert within the loyalty engagement platform
Leverage customer insights, behavioral data, and competitive intelligence to identify opportunities
Partner cross-functionally with Marketing, Digital, Product, Technology, Analytics, Operations, and Creative teams
Requirements
Bachelor’s degree from an accredited college/university; Course focus on marketing or business
Lead go-to-market strategy and execution for Gusto Business Insurance, driving research, segmentation, positioning, pricing, and GTM launches to grow adoption.
Locations (4)
Atlanta, Georgia, United States
Denver, Colorado, United States
New York, New York, United States
San Francisco, California, United States
Compensation
Our cash compensation amount for this role is targeted at $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York.
A growth-minded Lifecycle Marketing Lead role to own and optimize the end-to-end journey for Spring members with payer coverage, focusing on engaging members from the moment they sign up through activation, ongoing care, and sustained mental health improvement.
Responsibilities
Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app) that move members through the funnel.
Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.
Identify friction points in the member lifecycle journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.
Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.
Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.
Highly analytical, data-driven Director of Customer Lifecycle (CRM) to architect a sophisticated, machine-learning-adjacent customer lifecycle engine to maximize long-term retention and engagement across a global user base.
Compensation
Salary: 120-160k • Total Comp: 200k
Responsibilities
Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization.
Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.
Establish a world-class testing culture by designing, executing, and analyzing systematic experiments to measure true incrementality.
Work directly with Data and Engineering to design, audit, and optimize the CRM data schema.
Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns yourself.
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