Vikarierende marketingkonsulent i Brand & Markedsføring, der driver og udvikler Social Ads kampagner for at markedsføre SDU’s danske uddannelser og internationale område.
Responsibilities
Opsætning, tracking og afrapportering af digitale kampagner
Kontinuerlig performance-optimering
Optimering af tekst og billeder baseret på GEO indsigter
Udvikling af Sociale Ads medieplan baseret på budget og målsætninger
Gestalten Sie gemeinsam mit dem Marketing die globale Media- und Kommunikationsstrategie von Werner & Mertz – verantwortungsvoll, effizient und nachhaltig.
Responsibilities
Entwickeln effiziente und wirkungsvolle Mediastrategien über mehrere Geschäftseinheiten, Marken und Länder hinweg (Schwerpunkt: Deutschland, Frankreich und Belgien)
Verantworten die Konzeption und Umsetzung internationaler 360° Mediakampagnen
Koordinieren Mediaagenturpartner und steuern das globale Media-Budget
Bewerten laufende Kampagnen anhand definierter KPIs und leiten Optimierungsmaßnahmen ab
Beobachten relevante Mediatrends und identifizieren neue Kanäle, Tools und Formate
Requirements
Abgeschlossenes Studium im Bereich Marketing, Kommunikation oder (International) Management
Take ownership of media strategy, performance and optimisation across some of our biggest global accounts, with a particular focus on one of our largest US based clients who we run employer and corporate brand campaigns and social channels for.
Responsibilities
Owning media strategy and performance for one of our largest US accounts, acting as the senior media expert responsible for campaign effectiveness, optimisation and delivering measurable results.
Owning campaign strategy and activation, overseeing media planning, buying, execution, optimisation, and reporting, ensuring all campaigns are insight-driven, high-performing, and results-focused.
Getting under the skin of campaign data, interrogating performance across platforms, identifying trends, spotting inefficiencies and translating complex datasets into clear, actionable recommendations.
Developing sophisticated measurement and reporting frameworks, ensuring we're tracking the right metrics, understanding attribution and demonstrating the impact of media investment against client objectives.
Acting as a trusted senior media partner to our US client, confidently presenting performance insights, challenging existing approaches and making evidence-led recommendations to senior stakeholders.
Hands-on channel-execution role focused on paid social campaign build, management, and account health across Meta, TikTok, and X for various objectives.
Responsibilities
Build, launch and maintain campaigns across Meta, TikTok and X for web conversion, lead generation, app install and app-event objectives
Manage assigned campaigns and markets day to day, including objectives, optimisation events, audiences, placements, bids, budgets, schedules, creative, copy and destination settings
Monitor delivery and diagnose issues including limited learning, low delivery, audience saturation, frequency pressure and conversion-signal weakness
Maintain account hygiene through naming conventions, labels, URL and UTM checks, disapproval checks, pre-launch QA and routine health reviews
Identify and implement optimisation opportunities independently within agreed commercial and compliance guardrails
Requirements
Nice to have: Advertising financial services or regulated categories
Nice to have: Multi-market and multi-language paid social account management
Nice to have: AppsFlyer or equivalent MMP experience
Nice to have: Platform pixels/server-side measurement/conversion API exposure
Nice to have: GA4, Looker Studio, Power BI experience
Strategische Beratung unserer wichtigsten Fashion-Brand-Partner durch die Übersetzung von Kampagnen- und Performancedaten in konkrete Handlungsempfehlungen und nachhaltige Wachstumsstrategien
Responsibilities
Strategische Beratung unserer wichtigsten Fashion-Brand-Partner durch die Übersetzung von Kampagnen- und Performancedaten in konkrete Handlungsempfehlungen und nachhaltige Wachstumsstrategien
Agieren als zentrale*r Expert*in für unsere Retail-Media-Plattform und Beratung zu Themen wie Attributionsmodellen, Algorithmen, KPIs, APIs, Datenexporten und neuen Produktfeatures
Befähigung unserer Account-Management-Teams durch Trainings, Best Practices und kontinuierlichen Wissenstransfer sowie Unterstützung bei komplexen Kund:innenworkshops, Performance Reviews und strategischen Business-Diskussionen
Erstellung überzeugender Präsentationen, Business Cases und strategischer Entscheidungsgrundlagen für Jahresgespräche, Produktlaunches und Meetings mit Entscheidungsträger:innen
Sammlung von Kundenfeedback und Marktkenntnissen sowie Definition neuer Produktanforderungen in enger Zusammenarbeit mit unserem Commercial Development Team, um die Weiterentwicklung unseres Retail-Media-Angebots aktiv mitzugestalten
Requirements
Abgeschlossenes Studium im Bereich Betriebswirtschaft, Marketing, E-Commerce oder eine vergleichbare Qualifikation
Skills
Expert Customer Success Manager – Retail Media (all genders)
Act as a strategic consultant for our key fashion brand partners by translating campaign and performance data into actionable recommendations and long-term growth strategies
Responsibilities
Serve as the go-to expert for our Retail Media platform, advising on topics such as attribution models, algorithms, KPIs, APIs, data exports, and new product features
Enable our Account Management teams through trainings, best practices, and ongoing knowledge sharing while supporting complex client workshops, performance reviews, and strategic business discussions
Create compelling presentations, business cases, and strategic narratives for annual business reviews, product launches, and executive-level customer meetings
Gather customer feedback and market insights to define product requirements in close collaboration with our Commercial Development team and help shape the future of our Retail Media offering
Drive the adoption of new products and features across our partner portfolio by ensuring a seamless rollout and effective customer enablement
Own day to day management of approximately $1.2M in annual paid spend across Meta and Google, focusing on paid acquisition for construction tools and software.
Responsibilities
Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
Report performance against blended MER and contribution margin targets, not just platform reported ROAS
Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
Requirements
Nice to have: Amazon Ads experience
Nice to have: Physical product or considered purchase experience
Lead paid media strategy and execution across B2B marketing programs, focusing on generating qualified pipeline and revenue.
Compensation
The base salary range is $110,000 (entry-level) - $135,000 (highly experienced), exclusive of fringe benefits. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
Responsibilities
Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization.
Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.
Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth.
Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results.
Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.
Requirements
Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
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