Own paid acquisition for Egypt, support Morocco and other MENA markets, contribute to global campaigns, manage advertising accounts, tracking, testing, and reporting.
Locations (2)
Hyderaba, Hyderabad, India
Heliopolis, Cairo, Egypt
Compensation
A competitive salary and benefits package, confirmed at offer.
Responsibilities
Build and manage Egypt advertising accounts on Meta, Google Ads, TikTok, LinkedIn, Snapchat
Own campaign structure, audiences, bidding, budget pacing, creative rotation
Plan around Egypt calendar events
Optimize for qualified leads, not raw form fills
Implement and maintain Meta pixel, GA4, Google Tag Manager
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.
Responsibilities
Execute portfolio action plans in alignment with strategic objectives.
Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
Requirements
Bachelor’s degree in marketing, Business Administration, or related field.
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.
Responsibilities
Execute portfolio action plans in alignment with strategic objectives
Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards
Maintain proactive communication with internal teams, ensuring timely feedback and follow-up
Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders
Analyze digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies
Requirements
Bachelor’s degree in marketing, Business Administration, or related field
Lead end‑to‑end performance marketing strategy and execution across paid search, shopping, social, and display channels to drive B2B and e‑commerce traffic for Lab Alley’s essential chemicals portfolio.
Responsibilities
Manage end‑to‑end performance marketing strategy and campaign execution across channels such as Google Ads, Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
Continuously test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC and improve ROAS.
Track key performance indicators (CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to stakeholders.
Partner with web and design teams to build and test high‑converting landing pages tailored to targeted search intent and specific chemical categories.
Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
Paid Media Specialist responsible for planning, launching, optimizing, and reporting on digital advertising campaigns for higher education clients worldwide.
Locations (3)
Philadelphia, Pennsylvania, United States
Richmond, Virginia, United States
Washington, District of Columbia, United States
Compensation
The anticipated starting salary (base) range for this role is $60,000 - $70,000 per year.
Responsibilities
Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms
Execute campaign optimizations to improve performance and maximize return on advertising spend
Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved
Support international campaigns across emerging media platforms
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