Lead performance marketing campaigns across APAC and Europe, managing budgets, leveraging AI tools, and driving data‑driven optimisations.
Responsibilities
Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
Leverage AI and automation tools to streamline manual performance marketing workflows
Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices
Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously
Independent collaboration to enhance process quality and efficiency, overseeing team performance and prioritizing tasks based on project needs.
Compensation
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is: San Jose, California | Salary: $172,369.00-270,500.00 per annum.
Responsibilities
Collect and analyze technical product requirements
Create new product design specifications
Architect, design, and implement new API endpoints
Lead mobile game user acquisition campaigns and optimise performance metrics for a product-based mobile game company.
Responsibilities
Plan, launch and optimise paid campaigns for Google Play games on Google Ads, Meta, TikTok and rewarded or network channels such as AppLovin, Unity and Mintegral.
Own CPI, ROAS and payback targets, and report on them weekly to the Team Lead (Game Producer).
Brief the team's artist on creative needs, test creatives and iterate on winners.
Work with the team's ASO specialist so store listing and paid traffic support each other.
Test new games early and recommend scale or stop decisions from the data.
Lead mobile app marketing strategy and manage client relationships for DEPT mobile clients.
Compensation
US Remote Range
$85,000—$95,000 USD
Responsibilities
Leading mobile app marketing strategy for DEPT mobile clients
Managing a combination of managed service mobile partners and self-serve ad platforms
Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads
Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
Lead end-to-end tracking initiatives across web, app, and server environments, architect reliable tracking setups, guide technical strategy, and build scalable, privacy-resilient measurement frameworks for leading brands.
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