Assist in tactical activation and day-to-day media management of programmatic-based activations, including audience and creative strategy development, competitive research, campaign setup, management, and reporting of programmatic media buys.
Compensation
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$45,000—$90,000 USD
Responsibilities
Manage programmatic media activations across several retailer media networks and DSPs
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment
Optimize client accounts to meet established KPIs
Audit and review digital creative tags for campaign launch
Ensure ongoing campaign compliance to GroupM guidelines
Requirements
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising
Responsible for maintaining and developing social media channels and online marketing activities for 5voorhalf, including content creation, paid campaigns, and strategy.
Responsibilities
Manage and develop social media channels such as LinkedIn, Instagram and TikTok
Create and maintain a content calendar for consistent online presence
Collaborate with content creator to optimize content usage
Plan, launch and manage paid campaigns for vacancies, recruitment processes, events and the organization using Meta Ads and LinkedIn Ads
Analyze and optimize social media performance and ad campaigns based on reach, results and conversions
The CM360 Ad Operations Specialist is responsible for managing end-to-end CM360 ad serving, trafficking and campaign tracking across Studio One digital activity.
Responsibilities
Manage end-to-end CM360 ad serving and campaign trafficking across digital platforms.
Receive and interpret tracking briefs from planners and translate them into accurate campaign setups.
Set up campaigns, placements, creatives and tracking structures correctly within CM360.
Tag and traffic creative per platform, ensuring that each asset is assigned the correct impression tracker, click tracker, Floodlight activity and third-party tag.
Confirm that all assets are live, serving correctly and aligned with approved campaign requirements.
Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs
Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate
As a Growth Analyst, you will help grow the talent marketplace by attracting qualified professionals through paid acquisition campaigns on Meta and Google Ads.
Responsibilities
Own Paid Acquisition Campaigns
Plan, launch, manage, and optimize campaigns across Meta and Google Ads
Develop targeting strategies across audiences, geographies, job categories, and professional skill sets
Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization
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