Lead integrated channel strategy for the US market, developing frameworks, governance, and measurement to align paid, owned, earned, and emerging digital channels.
Responsibilities
Lead integrated channel strategy in partnership with the US market
Partner with US business stakeholders, brand teams, media, web, content, and medical partners
Provide strategic guidance on digital presence evolution
Develop strategy frameworks and governance principles
Lead integrated channel strategy in the US, shaping how channels and emerging AI-enabled discovery environments work together to deliver measurable impact for patients and the business.
Responsibilities
Lead integrated channel strategy in partnership with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business objectives.
Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.
Provide strategic guidance on how our digital presence should evolve with changing customer behavior, AI-powered discovery, search trends, and the increasing importance of trusted, well-structured, authoritative content.
Develop strategy frameworks and governance principles to improve consistency, quality, and scalability of decision-making across brands with varying digital maturity.
Define measurement frameworks and KPIs with analytics teams to assess the impact of integrated channel strategy and enable data-driven optimization.
Lead Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.
Compensation
For roles located in the US, the estimated salary range for this position is $208,000.00 to $ 333,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.
Responsibilities
Lead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.
Set the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.
Guide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.
Own the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.
Partner with Marketing Services Media to identify investment opportunities that benefit both the brand and clients while keeping portfolio decisions grounded in clear commercial and strategic priorities.
The Sr. Manager, Awareness Media will lead the development and execution of upper- and mid-funnel media strategies designed to drive brand awareness, consideration, demand generation, and long-term business growth across AutoNation's portfolio of brands and dealership locations.
Responsibilities
Lead enterprise upper- and mid-funnel media strategy across AutoNation brands and business lines.
Develop annual, quarterly, and campaign-level media plans aligned to business objectives.
Recommend channel mix, budget allocation, investment priorities, and media frameworks.
Evaluate media performance and investment effectiveness to optimize business outcomes.
Identify opportunities to improve reach, efficiency, incrementality, and return on media investment.
Communications Strategist to strengthen impact of Earthjustice’s work with partner organizations in Latin America.
Compensation
The salary range for this position is MXN 878,000 – 960,000 (approximately USD 45,500 – 56,000).
Responsibilities
Work with partner organizations to strengthen their communications strategies for public interest legal and advocacy efforts in Mexico and other Latin American countries;
Coordinate with the Earthjustice communications team when joint or complementary public messaging is appropriate;
Identify opportunities for partner organizations to use traditional media, digital communications, social media, opinion writing, and other public-facing strategies to increase the impact of partner-led legal and advocacy work;
Develop audience-informed messaging and narrative frames that make complex legal, scientific, and technical issues accessible to decision-makers and the broader public;
Draft, edit, or advise on press releases, op-eds, web content, social media content, and other communications materials;
Senior Media Subject Matter Expert to provide deep strategic expertise across the evolving paid-media ecosystem and help clients and internal teams make more effective media investment decisions.
Responsibilities
Serve as a trusted advisor to senior clients and internal stakeholders, translating business, brand and growth objectives into integrated, full-funnel media strategies across digital, offline and emerging channels.
Lead or provide strategic oversight across the media lifecycle, from brief, audience and channel strategy through planning, activation, optimization and post-campaign learning.
Partner with analytics teams to design media for measurability from the outset, defining KPI hierarchies and selecting appropriate approaches such as experimentation and incrementality, marketing mix modeling, attribution, brand lift and conversion lift.
Diagnose complex or underperforming media programs and convert performance, audience and measurement insights into clear decisions on channel mix, targeting, creative, investment, pacing and optimization.
Shape differentiated client solutions and commercial opportunities by contributing to proposals, pitches, RFPs, scopes and executive workshops.
Requirements
Bachelor's 15+ years of progressively senior experience in media strategy, media planning, media investment, performance marketing or related disciplines.
Nice to have: Google Ads
Nice to have: DV360
Directeur(trice) de Clientèle / Planning Stratégique
Responsible for managing a portfolio of clients, ensuring excellence in service delivery regarding strategy and implementation of communication campaigns.
Responsibilities
Assure a leadership role in daily client relationship management and in-depth client knowledge
Contribute to the development of revenue generated by the client portfolio
Lead coordination within the agency and communicate annual objectives for the portfolio
Contribute to omnichannel design and ensure consistency across Strategy, Media, and Creative teams
Contribute to the writing of briefs
Requirements
Master in commerce, marketing, or communication/advertising
Director, Channel Strategy - USNewAstraZeneca · Gaithersburg, US
Latin America Communications Strategist/Estratega de Comunicaciones para América LatinaNewEarthjustice · Mexico City, Mexico
Product Manager KinderFerrero · Guadalajara, Mexico
Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing ServicesMastercard · Buenos Aires, Argentina