The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process.
Compensation
Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation.
Responsibilities
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
Manage client data ingestion for advanced attribution and modeling
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
Drive video activation and sales for Google’s YouTube Ads team in Brazil, developing narratives, training, and commercial initiatives to grow client adoption and revenue.
Responsibilities
Co‑develop and execute sector‑specific video growth plans
Partner with Sales leadership to lead executive consultations and craft narratives
Design and launch scalable commercial initiatives per semester
Unify internal partners and advocate market insights
Monitor sector business, pipeline, and OKR attainment
Requirements
Bachelor's degree or equivalent practical experience
Nice to have: 8 years experience in media analytics, advertising sales, digital media/marketing, management consulting, or business analysis
Nice to have: 5 years experience working cross‑functionally to influence priorities/strategy
Nice to have: Experience in the Brazilian Media Market
Nice to have: Experience in Product Go‑to‑Market (GTM) or commercial strategy roles
Base Compensation: $89,000.00 - $145,000.00 Annually
Responsibilities
Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions.
Establish and own monthly paid media performance dashboard & develop leadership-ready narratives, and strategic recommendations that synthesize cross-channel results, business drivers, emerging trends, risks, and opportunities into clear recommendations for leadership.
Proactively identify performance opportunities and emerging trends, moving beyond reporting what happened to explain why it happened, what it means for the business, and what actions should be taken next.
Lead the development and implementation of forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios.
Translate forecasting outputs into strategic recommendations for senior leadership, clearly articulating expected business impact, investment opportunities, risks, and trade-offs.
Requirements
Bachelor's degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field.
Analytics Associate Director
Publicis Groupe Holdings B.V · Posted Nov 10, 2024
The Senior Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client.
Design, analyze, and interpret quantitative and qualitative data reports from multiple sources, including social, search, programmatic display, connected TV, online video, and other digital media.
Develop, maintain, and quality-check scalable dashboards and reporting solutions using Tableau, Snowflake, Adobe Analytics, and Excel, including writing and validating SQL to transform, join, and analyze data from multiple sources.
Partner with Data Engineering and Automation to translate governed platform data into reliable reporting, dashboards, and actionable insights.
Own and evolve the measurement frameworks and benchmarks to evaluate performance across channels, campaigns, audiences, and lines of business.
Partner with media teams, publishers, and technology partners to validate reported metrics, investigate discrepancies, improve data quality, and provide performance and optimization oversight.
Requirements
Nice to have: e-commerce
Nice to have: automotive
Nice to have: attribution
Nice to have: incrementality
Nice to have: conversion measurement
Marketing Science Lead, Large Customer Sales (Spanish, English)
Lead data measurement and experimentation strategy for Spanish‑speaking LATAM advertisers, acting as a strategic advisor and SME in media impact measurement.
Responsibilities
Lead the end‑to‑end measurement conversation for clients, setting foundational data strategies and demonstrating business value delivered by Google media.
Act as an SME in proving media impact by triangulating incrementality testing, Marketing Mix Modeling (MMM), and attribution.
Build comprehensive measurement frameworks powered by advanced AI and ad tech to connect media execution with tangible business growth.
Engage decision‑makers across marketing, analytics, finance, and corporate strategy, challenging the status quo through compelling visual and verbal data storytelling.
Partner with gTech, certified technology partners, product, and research teams to deploy foundational data infrastructure and Google's advanced analytical capabilities.
Requirements
Bachelor's degree or equivalent practical experience
Lead industry intelligence and thought leadership for Google’s Large Customer Sales team in Singapore, engaging C-level clients and driving growth opportunities.
Responsibilities
Own the industry thought leadership plan, develop new third-party research, and present industry-shifting perspectives at Google and external industry events.
Act as a trusted advisor to C-level clients, focusing on big industry shifts and growth advisory.
Engage with sales leaders and Google advertisers to show business growth opportunities, win budgets, and identify key consumer, category, and opportunities.
Enhance the market intelligence with new data sources and deliver to strengthen the business advantage.
Identify and analyze opportunities, including new consumer behaviors, and changing shopping journey.
Requirements
Bachelor's degree or equivalent practical experience
Lead the planning, execution, and delivery of measurement and analytics across enterprise client engagements and internal initiatives.
Compensation
The anticipated hourly rate for this contract role is $65.00–$80.00 per hour.
Responsibilities
Lead analytics planning, prioritization, and day-to-day resource allocation across a portfolio of enterprise client accounts and internal initiatives.
Stay closely involved in execution to ensure analytics deliverables are accurate, consistent, strategically relevant, and aligned with client business objectives.
Serve as a primary client-facing analytics leader within account teams, building trusted advisor relationships with senior marketing leaders and executive stakeholders.
Translate complex media, marketing, customer, and performance data into clear recommendations that connect directly to business outcomes.
Develop measurement strategies and analytics roadmaps that align media investment with broader organizational priorities and growth objectives.
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