Product Marketing Specialist focused on growth, responsible for launching new products, testing marketing hypotheses, and driving user acquisition and retention for a global mobile app promotion platform.
Compensation
Фінансовий бонус. За результатами роботи, адже круті результати мають винагороджуватися.
Responsibilities
Support marketing operations for KeyApp
Participate in new product launches by researching market, competitors, and audience
Define positioning and develop Go-to-Market strategies
Generate and test marketing hypotheses across SEO, PPC, content, LinkedIn, email, communities, partnerships
Manage acquisition funnel from first contact to registration, purchase, and retention
Own paid acquisition campaigns on major social and search ad platforms, from campaign structure and launch through budget decisions and ongoing optimization.
Compensation
Base salary: $130K to $190K, Equity
Responsibilities
Build campaign structure and launch paid tests across social and search advertising channels
Read campaign data and make budget allocation decisions
Set up and maintain conversion tracking and event optimization
Review performance regularly and refine campaigns each week
Use web analytics and UTM tracking to measure acquisition results
Requirements
Nice to have: early-stage consumer or prosumer technology experience
Nice to have: product-led or AI-focused software experience
Lead the integrated marketing function for a national higher‑education nursing program, driving brand, performance, and enrollment across multiple markets.
Compensation
$195,000—$225,000 USD
Responsibilities
Lead integrated marketing and build an operating model aligning performance, direct, and brand teams
Run annual and semester planning tied to state‑level targets
Own brand and recruitment marketing strategy and messaging
Build local brands and evergreen messaging for each market
Manage performance by market with state, region, and program dashboards
A 12-month contract role focused on building, launching, and maintaining paid social campaigns across Meta, TikTok, and X for web conversion, lead generation, app install, and app-event objectives.
Locations (4)
Yerevan, Yerevan, Armenia
UAE, United Arab Emirates
Cyprus, Cyprus
UK, United Kingdom
Responsibilities
Build, launch and maintain campaigns across Meta, TikTok and X for web conversion, lead generation, app install and app-event objectives.
Manage assigned campaigns and markets day to day, including objectives, optimisation events, audiences, placements, bids, budgets, schedules, creative, copy and destination settings.
Lead and optimize marketing operations, manage Marketo and Salesforce integrations, drive data-driven marketing initiatives, and support global marketing teams.
Responsibilities
Own day-to-day management and optimization of Marketo, including building and executing email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure and scoring models.
Partner with marketing stakeholders to support campaign execution, ensuring accurate audience segmentation, QA, testing, and performance tracking.
Manage lead routing, enrichment, and data flow processes across marketing and sales systems.
Establish campaign operations best practices and documentation to drive global consistency and efficiency.
Develop and maintain reporting dashboards to measure marketing performance across channels, campaigns, and funnel stages.
Execute accurate campaign duplication, bulk changes and asset uploads using available platform tools and approved workflows.
Monitor delivery and diagnose issues including limited learning, low delivery, audience saturation, frequency pressure, placement inefficiency and conversion-signal weakness.
Maintain account hygiene through naming conventions, labels, URL and UTM checks, disapproval checks, pre-launch QA, change logs and routine health health reviews.
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