The Senior Digital Marketing Specialist supports Shiseido Taiwan’s digital marketing excellence across brands, focusing on media performance advisory, operational coordination, and execution support for corporate digital marketing initiatives.
Responsibilities
Provide media strategy and performance recommendations to brands, with a focus on 5-Star Campaigns
Review media plans and campaign performance to identify optimization opportunities and ensure alignment with corporate guidelines and KPI benchmarks
Own media KPI and investment tracking, ensuring timely and accurate agency updates to support QBRs and management reporting
Support digital marketing operations, including internal platform administration, tracking coordination, and administrative processes
Liaise with regional teams, agencies, and platform partners to resolve advertising account, GA4, GTM, and tracking issues
Requirements
Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field
Responsible for planning, formulating and executing tasks related to direct-to-client communication according to strategic instructions from superiors and organisational direction.
Provide direction and simple guidance to members of lower grades as the next manager of the team.
Deeply understand the LINE platform to best leverage all available functionalities to implement the communication strategy with the best ROI.
Comprehend client data and turn it into actionable insights.
Plan activations to target the right clients at the right timing with the right message via the right channel (e-newsletter and LINE).
Requirements
University studies in CRM / data / business administration preferred
Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs
Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate
Lead paid acquisition and performance media growth across key Asia-Pacific markets while based in the United States.
Locations (2)
United States
Japan
Responsibilities
Manage paid media campaigns across global and APAC-specific performance platforms
Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period
Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages
Lead performance creative testing across paid social, search, display, app, and regional media platforms
Partner with creative teams to develop, test, and iterate performance assets
Requirements
Bachelor’s Degree in Business or related field
Nice to have: native-level fluency in at least one major APAC language
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