The Senior Associate, Activation Programmatic, Italy independently manages the daily end-to-end setup, optimization, and troubleshooting of programmatic campaigns.
Compensation
€25.000—€42.000 EUR
Responsibilities
Manage daily end-to-end setup, optimization, and troubleshooting of programmatic campaigns
Ensure campaign pacing and performance meet client KPIs
Analyze data to recommend tactical adjustments
Perform regular reviews of campaign status and handle cancellations and budget reallocations
Develop audience-targeted plans and tactical programmatic recommendations
Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
CNBC is investing in its digital subscription business and building new products for investors. The Senior Manager, Acquisition & Growth Strategy will own how to find and convert new subscribers across paid, owned and partner channels.
Compensation
Salary range: $98,500-$150,000 + Bonus Eligible
Responsibilities
Own new subscriber volume. Set the acquisition strategy and be accountable for gross new subscribers across every channel.
Lead paywall testing. Design and run tests on meter limits, friction and targeting, balancing subscriber growth against audience and engagement.
Own subscription landing pages and checkout. Run a continuous testing program on page design, plan presentation, messaging and checkout flow.
Shape pricing and promotional offers. Bring data and test results to pricing and offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
Oversee paid acquisition across search, paid social, programmatic and app install. Consolidate account structures so platforms get enough conversion volume to optimize.
Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
Own programmatic strategy and campaign performance
Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
Manages a portfolio of clients and digital media campaigns across multiple platforms, driving strategy, execution, optimisation, analysis, and reporting.
Responsibilities
Build and maintain strong relationships with clients
Provide strategic guidance and act as a performance media expert
Develop strategic roadmaps and media plans
Provide insights and recommendations to optimise client investment
Create, set up, and manage campaigns across search, display, social, and programmatic channels
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