Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines, focusing on AdConnect's performance marketing solutions.
Locations (4)
Kyiv, Ukraine
London, England, United Kingdom
Limassol, Limassol District, Cyprus
Warsaw, Mazovia, Poland
Responsibilities
Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines
Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of $200k+, growing toward $500k+
Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets while scaling
Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market
Research competitors, generate insights, and present findings to stakeholders for data-driven decisions
Senior, hands‑on Solution Architect leading the design and delivery of identity‑graph and advertising technology solutions.
Compensation
$75 – $80 per hour (C2C)
Responsibilities
Lead the architecture and evolution of the organization’s private identity graph.
Design solutions using identity‑spine/reference data from providers such as LiveRamp, Acxiom, or comparable identity‑data providers, along with identity capabilities within major advertising ecosystems such as Google and Meta.
Define how identity data is acquired, resolved, matched, organized, governed, and activated.
Architect identity‑enabled solutions for advertising, audience targeting, personalization, measurement, and marketing activation.
Integrate identity‑graph capabilities with advertising and marketing platforms across the organization.
Own Meta end-to-end for paid acquisition, leading expansion into Google Ads, TikTok, and LinkedIn, treating performance marketing like a science focused on revenue outcomes.
Responsibilities
Own Meta account day-to-day: budget allocation, scaling, campaign structure, bid strategy, and optimization.
Maintain airtight tracking using Pixel, Conversions API, and offline conversion uploads.
Build and run a structured testing roadmap across various campaign elements.
Translate performance data into creative direction for the in-house design team.
Report performance daily and weekly, providing insights to growth, design, and revops teams.
Requirements
Nice to have: Google Ads (YouTube, Search, Display)
Nice to have: TikTok Ads
Nice to have: LinkedIn Ads
Nice to have: Performance marketing in finance or fintech
Lead end-to-end Meta advertising operations across multiple DTC supplement brands, building systems, automations, and AI tools to drive scalable growth.
Responsibilities
Own Meta advertising administration across multiple supplement brands
Manage campaign scheduling, naming conventions, and launch execution
Ensure compliance with Meta policies and resolve ad rejections
Develop and implement account health strategies
Analyze performance data to identify winning creatives and audience trends
Translate high-level project personas, narrative angles, and visual hooks into rigorous creative testing frameworks
Set minimum spend thresholds, monitor fatigue indicators, and deliver structured briefs to internal design and video teams for iterations, variations, and net-new creative concepts
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