Marketing Specialist to accelerate growth for U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.
Responsibilities
Develop and execute integrated marketing campaigns across digital channels.
Plan, launch, and optimize lead generation and demand generation initiatives.
Lead the development and execution of an omnichannel marketing strategy for E-ZOO, driving brand growth and customer engagement across online and offline channels.
Responsibilities
Develop and implement a unified omnichannel marketing strategy, setting annual and quarterly plans, budgets, activity calendars, and KPI systems
Build brand positioning, value proposition, visual identity, tone of voice, and communication principles across all channels
Increase guest traffic, brand awareness, engagement, and loyalty in both offline stores and online channels
Plan and coordinate integrated marketing campaigns, promotions, seasonal offers, PR, partnership projects, events, and brand activations
Create marketing analytics and reporting systems, defining KPIs, building dashboards, and evaluating channel and campaign effectiveness (ROMI/ROI)
Leads the Marketing Department and is accountable for the quality and volume of demand marketing generates, as well as the systems, data, and partnerships that convert that demand into revenue.
Responsibilities
Lead the Marketing team
Analyze market trends and competitive activity
Partner with department leaders to pursue organic growth
Direct lead generation across all channels
Direct digital programs including paid search, paid social, SEO, email, and marketing automation
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
Nice to have: MBA
Nice to have: Experience with Komatsu or another equipment manufacturer, dealer, distribution, or multi-location B2B environment
Act as a trusted advisor to client leadership by demonstrating how Google's advertising products and technology can solve their business problems.
Identify customer needs by understanding clients’ annual and quarterly challenges/goals in collaboration with Sales, assessing and prioritizing where bespoke projects can add value.
Develop and implement service plans that leverage Google's resources (e.g. technical support, media campaigns, customer service) to address the client's needs and drive growth.
Serve as the main point of contact for servicing the client, conducting regular check-ins (e.g. Discovery conversation and project debriefs) to ensure their needs are being met.
Help execute and sustain solutions based on user/partner/client business objectives and technical requirements that have been previously defined, developed, and approved.
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Compensation
Expected Salary:$105,000 - $115,000
Responsibilities
Own the audience narrative for clients and align all work to business priorities and measurable outcomes
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs
The Marketing Coordinator - Ingredients is the execution and coordination resource for the Ingredients Commercial Strategy team, supporting marketing operations, commercialization, sales enablement, digital content, tradeshows, market insights and performance reporting.
Compensation
Salary range 004: $73,000 - $91,200 (Salary will be determined based on skills, education, training & experience related to the position.)
Responsibilities
Own the website-lead process: pull/capture leads, validate and de-duplicate records, upload or maintain them in the approved CRM process, assign to the appropriate Sales owner and maintain accurate lead-source/handoff information
Maintain HubSpot distribution lists, audience segments, campaign lists and related marketing data hygiene
Execute approved website updates, eBlasts, social posts, event banners, landing-page updates and Google Ads maintenance
Lead the Credit Union’s marketing strategy, brand, and communications to drive membership growth and deepen member engagement.
Compensation
Salary Range: $215,250.00 -$358,750.00 This position participates in the Management Incentive Plan. Target annual incentive opportunity is 20% of incentive-eligible earnings. Based on institutional performance and individual performance, the total annual incentive opportunity ranges from 0% to 31.5% of incentive-eligible earnings. Incentive payments are discretionary and subject to approval in accordance with plan terms.
Responsibilities
Develop and lead the Credit Union’s overall marketing, brand, and communications
Build and strengthen the Credit Union’s brand and ensure compelling storytelling
Drive strategies to attract new members and deepen existing member relationships
Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics
Utilize member insights, market intelligence, and performance data to improve marketing effectiveness
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