Seeking a Fractional Head of Marketing to lead franchise development marketing and consumer/restaurant marketing during a national expansion phase, with potential to transition into a full-time executive leadership role.
Locations (2)
Nashville, Tennessee, United States
United States
Compensation
$6,000–$8,000 per month, based on experience, availability
Responsibilities
Develop and execute a measurable franchise marketing strategy focused on attracting financially qualified single-unit and multiunit franchise partners.
Own digital franchise lead-generation strategy and campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
Work closely with franchise sales leadership to improve lead quality, nurturing, qualification, and conversion.
Optimize franchise landing pages, advertising creative, lead capture, and conversion tracking.
Base Compensation: $89,000.00 - $145,000.00 Annually
Responsibilities
Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions.
Establish and own monthly paid media performance dashboard & develop leadership-ready narratives, and strategic recommendations that synthesize cross-channel results, business drivers, emerging trends, risks, and opportunities into clear recommendations for leadership.
Proactively identify performance opportunities and emerging trends, moving beyond reporting what happened to explain why it happened, what it means for the business, and what actions should be taken next.
Lead the development and implementation of forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios.
Translate forecasting outputs into strategic recommendations for senior leadership, clearly articulating expected business impact, investment opportunities, risks, and trade-offs.
Requirements
Bachelor's degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field.
Lead the Western Europe Optimization & Personalisation team during a maternity cover, focusing on strategic leadership, people management, and delivery across experimentation and CRO.
Own and drive the Western Europe experimentation and CRO roadmap across France, Spain and Portugal.
Identify customer journey friction points and growth opportunities using web analytics, qualitative insight, customer feedback, and business priorities.
Lead the end-to-end testing lifecycle, from ideation and design through implementation, QA, monitoring, analysis validation, recommendations and scaling.
Drive personalisation opportunities across content, product recommendations, segmentation, and customer journeys.
Partner with D2C teams on Salesforce merchandising, campaign launch optimization, data capture and basket abandonment opportunities.
Lead PwC Ireland’s social media and digital advertising strategy for a six‑month period, integrating organic and paid channels to amplify priority campaigns and senior leaders’ visibility.
Responsibilities
Develop and execute social media strategy aligned with priority campaigns
Maintain oversight of PwC Ireland’s corporate social media presence
Identify emerging platform trends and recommend practical actions
Plan and activate paid social and digital advertising campaigns
Translate campaign objectives into clear audience, targeting, and amplification strategies
The role involves managing website content, updating digital platforms via CMS, supporting UX improvements, and assisting with AI-driven search and GEO initiatives to improve search visibility.
Responsibilities
Create, update, and maintain website pages and digital platforms using Content Management Systems (CMS)
Execute content changes accurately according to approved workflows and compliance requirements
Support UX improvements by implementing content and layout updates
Support emerging AI‑driven search and Generative Engine Optimization (GEO) initiatives under guidance, including metadata updates, keyword alignment, and content hygiene
Assist with basic content audits and competitor reviews
Senior Digital Analyst to turn digital data into actionable insights that drive commercial performance, enhance customer experiences and unlock growth across Digital Analytics, eCommerce, Digital Product, Commercial and AI teams.
Responsibilities
Lead digital analysis to uncover growth opportunities
Diagnose performance and drive data-led optimisation across key digital experiences across Kingfisher Group and our banners
Identify opportunities and measure performance
Help optimise digital experiences
Partner with Group and Banner stakeholders (B&Q, Screwfix, Castorama) to deliver actionable insights
Leadership of the Digital Analytics team to develop modern data solutions and drive data-driven decisions in a digital environment during parental leave.
Compensation
starts ab € 70.000 brutto pro Jahr mit variablen Anteil, All-In.
Responsibilities
Lead the analytics team technically, foster employee development, and establish an independent, solution-oriented working method.
Responsible for the technical development of analytics and tracking landscape for digital channels (GA4, Snowplow, Server-Side Tracking, BigQuery, Adverity, Looker Studio).
Develop data infrastructure, simplify tool landscape, and create scalable solutions for efficient data collection, processing, and analysis.
Ensure high data quality and establish uniform standards for tracking, data models, and KPIs.
Translate complex data into concrete action recommendations, identify potential for digital channel improvement, and ensure uniform understanding of KPIs.
Leadership of the Digital Analytics team focusing on technical development of tracking landscapes (GA4, Snowplow), data infrastructure, and AI integration.
Compensation
starts ab € 70.000 brutto pro Jahr mit variablen Anteil, All-In
Support the development and delivery of Amref’s digital fundraising strategy, managing paid and owned digital media for donor acquisition and retention.
Compensation
Compensation will be commensurate with the candidate’s experience, qualifications, and local market conditions.
Responsibilities
Contribute to developing and reviewing the digital strategy
Support agency briefings and coordination
Plan, implement, and optimize digital appeals and donor acquisition campaigns
Work with digital agency on Meta and Google advertising
Coordinate campaign assets, landing pages, donation forms and internal approvals
Requirements
Bachelor's degree or equivalent qualification in Marketing, Communications, Digital Media, Business, International Relations, or a related field.
Lead advanced analytics and AI initiatives to inform gastroenterology brand strategy, commercial execution, and marketing optimization.
Responsibilities
Analyze physician, account, patient, payer, and competitive data across Ulcerative Colitis and Crohn’s Disease markets
Evaluate national and subnational market performance and identify emerging trends
Develop actionable recommendations to improve commercial execution
Serve as a strategic analytics partner to cross-functional stakeholders
Translate business questions into structured analytical plans
Requirements
Bachelor’s degree in analytics, statistics, economics, mathematics, computer science, data science, engineering, marketing, business, or a related quantitative discipline
Nice to have: advanced degree such as MBA, MS, MPH, or PhD
Nice to have: experience in pharmaceutical, biotechnology, or healthcare industry
Nice to have: experience supporting gastroenterology, immunology, ulcerative colitis, crohn’s disease, or other specialty markets
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